BEAUTY / SKINCARE / IN COLLABORATION WITH WHITELABEL & COLLABORATING VENDORS

RMS Beauty

A Cult-Favorite Brand.

Known for its clean, high-performance beauty, RMS Beauty continues to set the standard in the industry. In collaboration with the RMS in house team and Whitelabel, we led art direction, design, and post-production editing for product launch campaigns, crafting a visually compelling and cohesive rollout.

Our work extends into all channels, retail partners, organic social and paid media ensuring dynamic, high-impact content that seamlessly translates across key channels and platforms.

PRODUCT LAUNCH CAMPAIGN ART DIRECTION, GRAPHIC DESIGN & PRODUCTION
VIDEO CONCEPT & POST-PRODUCTION EDITING

VISIT WEBSITE

Close-up of a turntable record player with a stylus on a vinyl record
Close-up of a person's face with pink eyeshadow. Text overlaying the image states: 'FREE OF' followed by a list of ingredients and chemicals including talc, silicone, gluten, nanoparticles, alcohol, oil, parabens, phthalates, sulfates, and synthetic
Close-up of a woman with her eyes closed, wearing a hat and jewelry, in black and white.
Close-up of a woman's face with makeup, focusing on her eyes and lips. Text overlay says: "Let's Jam REDIMENSION HYDRA EYES QUARTETS are here."
Close-up of a black rotary dial telephone.
Swatches of skincare-infused under-eye brightener in four shades labeled Adore Fair, Hush Medium, Cherish Light, Swoon Deep, with text describing the product and its shades.
Close-up of a closed eye with makeup, reflected on a calm water surface with text "WAKE UP" overlayed.
Comparison of an eye before and after using a cosmetic product with a close-up of a makeup brush and foundation or concealer on the brush. The top image shows the eye before, with darker skin and freckles, and the bottom image shows the eye after, wi
Close-up of a woman's face with clear skin and brown eyes, with a focus on her cheek where a circle highlights a dark circle. Overlay text mentions covering dark circles and keeping it a secret.
A top secret classified report with red top secret stamp and red border, placed in a red box, along with a ring, on a textured white surface.
Collage of various photos including people, abstract art, cityscape, and a dance pose.
Close-up of a woman's face with dark hair, natural makeup, and her hand gently touching her cheek, with text overlay that reads "your EVERYDAY superpower."
A bottle of rms Suncover Super Tint with SPF 50, surrounded by a silky, peach-colored fabric, with text indicating it is suitable for everyday radiant coverage.
Group of four diverse women taking a selfie together, with a frame around them reading 'Suncoverup Super Zoe'.
Close-up of a smiling woman's face showing her lips, nose, and closed eye with makeup. A pink lipstick tube labeled 'LIPLIGHTS' is held in front of her face, partially covering her mouth.
A woman with dark skin and short curly gray hair smiling with her eyes closed, holding a bottle of RMS Sun Cover Up SPF 50 sunscreen, with text promoting coverage and protection.
Close-up of fingers pinching lips with pink lipstick, alongside text about skincare ingredients including peptides, shea and cocoa, and jojoba oil.

PROJECT CREDITS

AGENCY: OF ONE KIND
CREATIVE DIRECTION: Kloe Gustafson, WhiteLabel
ART DIRECTION: Kailey Strachan, Simone Nieves
COPYWRITING: Kendall Meade, WhiteLabel
PHOTO & VIDEO PRODUCTION: TalentedFriends