RETAIL / DTC / FOOD & BEVERAGE / E-COMMERCE
Little Cup
Rooted in the slow rhythms of island life and inspired by the global ritual of morning coffee. We partnered with Little Cup to build a thoughtful identity that honors where it came from and where it’s headed.
The result is a brand that feels handcrafted but confident, familiar but fresh. From logo to packaging, signage to web, every touchpoint was designed to evoke the ritual of a really good cup of coffee—warm, grounding, and quietly energizing.Whether you're stepping into the café or unboxing a delivery across the country, Little Cup’s new brand invites you to slow down, savor, and stay awhile..
BRAND IDENTITY & DEVELOPMENT
BRAND PHOTOGRAPHY & VIDEO PRODUCTION
WEBSITE DESIGN & DEVELOPMENT
PACKAGING DESIGN & PRODUCTION
MERCHANDISE & BRAND COLLATEROL
IN-STORE SIGNAGE & DISPLAY
PROJECT CREDITS
AGENCY: OF ONE KIND
CREATIVE DIRECTOR: Kailey Strachan, Simone Nieves
PHOTOGRAPHY: AJ Ragasa
STYLIST & ART DEPARTMENT: Andrea Pons
PHOTO ASSIST: Mackenzie Peters
DP: Andrew Preston
Gaffer: Lucas Chapel
CLIENTS/COLLABORATORS: Zach, Kailey Mann and the Whole Little Cup Coffee Team
Reach out–no pressure.
Not sure where to start? We can help.
© OF ONE KIND | 2025