FAMILY HEALTH, WELLNESS & LIFESTYLE

KinderFarms

KinderFarms Debuts Brand Overhaul to Go Back to the Basics

BRAND IDENTITY & DEVELOPMENT
BRAND STRATEGY, MESSAGING& VOICE
STYLE GUIDE DEVELOPMENT
PACKAGING REDESIGN & DEVELOPMENT
WEBSITE DESIGN & CONTENT DEVELOPMENT

VISIT WEBSITE

Screenshot of KinderFarms website promoting children's electrolyte drinks with colorful images of fruit punch flavor bottles surrounded by various fruits, and a young girl pouring electrolyte solution into a glass with a smile.
Two children sitting on the wooden floor, each holding a bottle of Kinder Farms juice to their faces, covering their eyes. The boy on the left wears a blue hoodie and gray pants, and the girl on the right wears a pink polka dot dress with pink leggin
A bottle of Kinder Farms Wild Berry flavored electrolyte solution for kids, surrounded by fresh strawberries and blueberries against a pink background.
A close-up of a glass filled with pink raspberry-flavored beverage with ice, with a purple straw, on a pink background decorated with fresh raspberries.
A young girl with brown hair styled in two buns, smiling and holding two halves of an orange in front of her eyes. She is wearing a yellow sweatshirt and a white shirt with the Kinder Farms logo on it. The background is purple, and the Kinder Farms l
A box and a bottle of Kinder Farms Children's Pain & Fever oral suspension medicine with organic cherry flavor for children aged 2-11 years, placed on a tiled surface. The packaging features a butterfly illustration and cherry icons.
A young girl with red hair and freckles is smiling while pouring a grape-flavored electrolyte drink into a glass. She is sitting at a table with a bag of Kinder Farms electrolyte drink mix and a spoon visible. The setting is a bright, modern kitchen
Package of Kinder Farms grape flavored electrolyte drink mix for kids with 16 packets, free from synthetic dyes, artificial flavors, and artificial sweeteners, with purple grapes in the foreground.
A child with curly hair smiling and playing with soap bubbles outdoors, holding a bubble wand with bubbles floating around, with labels indicating 'A Kinder Formula,' 'Kinder Farms,' and '+Immune Support'.
Close-up view of a fresh, sliced watermelon with bright red flesh and black seeds.
A signboard on the side of a building with a background of a partly cloudy sky and reflected buildings. The sign promotes KinderFarms and mentions childhood needs such as better ingredients, immune support, and hydration.
A bottle of Kinder Farms electrolyte solution for kids on a yellow background, surrounded by sliced pineapple, mango, and whole peaches or nectarines.
A woman with dark hair and a pink shirt playfully hugging and smiling with a young girl with long dark hair, a colorful shirt, and braces on her teeth, while lying on the grass outdoors.
A blue Kinder Farms notebook with a light purple background, featuring a label that says "Cleaner Ingredients" and "New Look!"

PROJECT CREDITS

AGENCY: OF ONE KIND
CREATIVE DIRECTION & DESIGN: Kailey Strachan, Simone Nieves
PACKAGING PRODUCTION DESIGN: Creative Number
COPYWRITING: Desiree Marr

WEBSITE FRONT END DESIGN: OF ONE KIND
DEVELOPMENT: Philly Marketing Labs