CPG / FOOD & BEVERAGE / E-COMMERCE
Chai Guys & Bakehouse
When Chai Guys & Bakehouse set out to refine their brand and expand their presence, they needed a strategic foundation as rich and inviting as their flavors. We partnered with them to craft a distinct brand identity and voice, blending tradition with a modern edge to create a compelling, cohesive presence across their rapidly-growing channels and partnerships.
Our work included brand strategy and messaging development, ensuring their story resonated with their audience, as well as a comprehensive style guide to maintain consistency across all touch-points. We also led packaging design and production, creating elevated, thoughtfully crafted packaging that enhances the product experience and stands out in the competitive food & beverage space, featured in sold in retailers as Selfridges, Amazon & More. With a fully realized brand and strong visual identity, Chai Guys & Chai Guys Bakehouse is set to captivate chai lovers and baked-goods enthusiasts alike.
BRAND IDENTITY & DEVELOPMENT
BRAND STRATEGY & VOICE
STYLE GUIDE DEVELOPMENT
PACKAGING DESIGN & PRODUCTION
PROJECT CREDITS
AGENCY: OF ONE KIND
CREATIVE DIRECTOR: Kailey Strachan, Simone Nieves
PHOTOGRAPHY: Chai Guys & Chai Guys Bakehouse Brand Photography
INTERIOR DESIGN: Soda & Du’Boulay
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© OF ONE KIND | 2025